About
Architects, not consultants.
Consultants diagnose and leave. Architects build systems that last.
The firm
Foley Media was founded in 2018 after a career building programmatic advertising systems at Google, Autotrader, and Volkswagen. It has spent the years since building revenue and operating systems for growth-stage and PE-backed companies, enterprise brands, and the agencies that serve them.
We believe the problem was never the technology. Every company we walk into has an AI graveyard: tools bought with fanfare and quietly shelved because nobody built the system to connect them. Our job is the system.
Founder and CEO
Doug Foley
Founder and CEO of Foley Media, an AI consultancy that builds revenue systems and go-to-market infrastructure for growth-stage and private equity-backed companies. Author of AI Sales Engine, a bestseller in its first week. TEDx speaker. Host of Nine Figure Exits, where operators and capital partners talk about how companies actually get built and sold. Lives in Virginia Beach, where the book was started at 5 a.m. in a woodshop.
How we think.
Reverse engineer, do not prescribe.
We start with how your business actually works and reason backward to what to build.Optimize first, then architect.
Quick wins from what you already have, then the bigger system.Direct without being harsh.
We say what we think. We say it to your face, not in the report.Practitioners, not presenters.
Everything we recommend is something we have built or are building right now.